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The Scottish Road Safety Campaign first issued a 'Workbook Diary' to every child in all primary schools in Scotland in 1995/6. This was followed by an up-dated version for 1997/98. The Diaries were designed to prompt regular road safety input into the primary curriculum. They are produced for 3 age bands and take the form of full colour booklets with a diary for each month accompanied by a road safety exercise. As part of the SRSC's on-going research and evaluation programme the Workbook Diaries were evaluated during 1997/98. The evaluation involved both a large-scale survey of primary schools and interviews with teachers and groups of pupils in 10 primary schools.
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Scotland has a relatively high child pedestrian casualty rate. In 1997 3,795 children (aged 0-15 years) were killed or injured in road accidents, and of these, 1,892 were pedestrians. Previous studies have demonstrated the higher incidence of child pedestrian accidents occurring in deprived or disadvantaged areas. The Scottish Executive commissioned a detailed review of the research literature to explore the reasons for this, in particular the relationship between child pedestrian accidents and social exclusion, and to make recommendations for further research in this area.
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In November 1995 the Scottish Road Safety Campaign (SRSC) launched the Children's Traffic Club in Scotland (CTCS). The Traffic Club materials help parents and carers to teach pre-school children to be safe when out and about. The Scottish Road Safety Campaign commissioned the Transport Research Laboratory (TRL) assisted by the British Institute of Traffic Education Research (BITER) to assess how the Traffic Club has affected parents/carers and children in terms of road safety behaviour and attitudes.
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Although leaflets have been widely used in campaigning on road safety, very little is actually known about their effectiveness in this role or the way in which they are viewed by the public. The Scottish Office therefore commissioned System Three to examine the effectiveness and impact of two specific sets of leaflets produced by The Scottish Road Safety Campaign in 1997 - the first aimed at parents of young children, the second at This report examines the effectiveness and impact of two specific sets of leaflets produced by The Scottish Road Safety Campaign in 1997 - the first aimed at parents of young children, the second at drivers and the road-using population in general.
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The likelihood of pedestrians being involved in a road accident in Scotland is higher than in England and in many other European countries. The Scottish Office commissioned research to investigate why pedestrian casualty rates are different in Scotland. The main element of this work was a detailed statistical analysis relating casualty rates to possible causal factors.
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This report provides a qualitative study of young teenagers' road use behaviour. It also examines teenagers' perceptions of road safety education, looking specifically at an advertisement developed for SRSC by Faulds Advertising.
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This evaluation looks at the use of theatre tours as a method of providing road safety education to school children.