The SRSC launched a television advert highlighting the fact that the Police in Scotland are now using methods imported from America to detect driver impairment through the use of drugs on 20th May 2002. This evaluation project aims to assess the impact of this advert, particularly on the target group of young drivers. The evaluation involves a household survey of a representative sample of Scottish drivers, followed by a number of in depth interviews and focus group discussions with young drivers.
Start Date: 31/05/2002
End Date: 28/02/2003