Publicity is an essential part of any strategy aimed at reducing road accidents. It is targeted specifically at road users and aims to provide the advice and information that will allow them to use the roads safely or persuade them to behave correctly. It is closely linked to the enforcement of traffic laws by the police which is the other main way of influencing and improving road user behaviour.
Through its Publicity Sub-committee and various working groups, RSS has developed a number of campaigns that address particular problem areas. These include speeding, drinking and drug driving, child restraints and young drivers.
There is close co-operation with the Police who run a number of enforcement campaigns each year through the provision of supporting publicity.